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New name for hedgerow jelly
Fri 23-Sep-11
11:31 pm
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Terrier
York

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For the past few years I have made a jam/jelly from hedgerow stuff and tried to sell it on my stall, it never seems to do that well. I had it as hedgerow jelly at first, and decided it was the jelly bit that put people off, they didn't see it as a jam/spread type thing. So then Hedgerow Jam, still no big sales, last year was Autumn fruits Jam, still no big takers..it's lovely, very dark and quite strong, I tend to use it up as cake fillings and for our own use.

Just wondered if anyone had any GOOD ideas on a new name that may make it more marketable.

contents this year are : Plums, damsons, red grapes, bramleys, rose hips, haws, elderberries, half a dozen cloves and then sloes from last year's sloe gin and sloe vodka, all boiled up then put through a jelly bag. Reheated with addition of blackberries and the last few rasps, just to give a bit of texture, then sugar and boiled till setting point.

Fri 23-Sep-11
11:46 pm
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David B

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What about 'traditional preserve'?

 

David

Sat 24-Sep-11
8:48 am
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kayerunrig
lincolnshire

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really need to get some glasses , i thought it said hedgehog jam....but maybe people would look at it more if it was hedgehog jam

Sat 24-Sep-11
9:19 am
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devongarden
Devon, UK

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Hedgerow Fruits Jam? Maybe they think it is made from leaves and twigs if it is Hedgerow Jelly!

I have seen Fruits of the Forest as a name, can't remember if it was yogurt or jam.

I have started labelling my chutney with the month I make it in, August Chutney or September Mix Chutney or some variation on that, but it is for family use or gifts. In that vein, September Fruit Jam?

Local Mixed Fruit jam?

Plum and Apple jam?

Damson and blackberry jam?

Could you try labelling a few jars each it with different names and seeing what sells?

Yorkshire Fruit Jam?

Yorkshire Preserves?

Sat 24-Sep-11
9:28 am
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danast
Argyll, Scotland

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wave I think Barbara may have a winner with her Yorkshire range.  People like to think they are either supporting local or buying from a place they are visiting.  Worth a try Janet.

Old teachers never die, they just lose their class

Sat 24-Sep-11
9:35 am
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devongarden
Devon, UK

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wave Thanks, Danuta.

If it works, I will claim a jar when I see Janet! I will be in Yorks in November, and hope we can meet then. smile

Sat 24-Sep-11
9:42 am
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danast
Argyll, Scotland

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wave Now, should I claim a jar too for supporting you!!!!!   big_laugh

Old teachers never die, they just lose their class

Sat 24-Sep-11
9:51 am
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Original Redhead
Bulgaria

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And I'm claiming a jar just cos it sounds nice!   big_laugh

Failing is not a fault, refusing to try is

Sat 24-Sep-11
9:56 am
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danast
Argyll, Scotland

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wave  Excellent! big_laugh

Old teachers never die, they just lose their class

Sun 25-Sep-11
11:23 am
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seth
lincolnshire fens

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Try Scrumpers Delight or Poachers Preserve , they sound a bit adventurous and illicit . An opened pot for free samples  could work wonders .

Seed catalogues are responsible for more unfulfilled fantasies than the web and playboy combined . (after Michael Perry)

Mon 26-Sep-11
10:27 pm
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Terrier
York

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Thanks for the ideas everyone, I think I'm going for the yorkshire theme, but with a bit of seth's idea too.  if it still doesn't work, than you can all claim a free jar. Yorkshire Forager Jam it will be!

I like the idea of using the month made, but if I've still got it to sell in March I'll feel a need to re-label

However I love Kaye's misunderstanding and am tempted by Hedgehog jamsmile

Mon 26-Sep-11
10:39 pm
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danast
Argyll, Scotland

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wave  Did you have a good weekend Janet?

Old teachers never die, they just lose their class

Mon 26-Sep-11
10:46 pm
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Terrier
York

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ooh dear...will update on achievements of the day (weekend)

Tue 27-Sep-11
7:42 am
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maggenpie
Cornwall, UK

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A late entry on the naming theme, but if the chosen name doesn't work try putting 'special' or 'speciality' in there somewhere. Or 'limited edition' or even 'new recipe'. What else do the supermarket brands do to entice their buyers?

Although "hedgehog  special" sounds like cat food to me....  big_laugh

Never assume anything - except an occasional air of intelligence.

Tue 27-Sep-11
11:51 pm
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Terrier
York

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Good idea Ruth - I've printed the labels now and will see how it goes this weekend - got a stall at a local table top sale on sunday.

see what you mean about hedgehog

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