For the past few years I have made a jam/jelly from hedgerow stuff and tried to sell it on my stall, it never seems to do that well. I had it as hedgerow jelly at first, and decided it was the jelly bit that put people off, they didn't see it as a jam/spread type thing. So then Hedgerow Jam, still no big sales, last year was Autumn fruits Jam, still no big takers..it's lovely, very dark and quite strong, I tend to use it up as cake fillings and for our own use.
Just wondered if anyone had any GOOD ideas on a new name that may make it more marketable.
contents this year are : Plums, damsons, red grapes, bramleys, rose hips, haws, elderberries, half a dozen cloves and then sloes from last year's sloe gin and sloe vodka, all boiled up then put through a jelly bag. Reheated with addition of blackberries and the last few rasps, just to give a bit of texture, then sugar and boiled till setting point.
Hedgerow Fruits Jam? Maybe they think it is made from leaves and twigs if it is Hedgerow Jelly!
I have seen Fruits of the Forest as a name, can't remember if it was yogurt or jam.
I have started labelling my chutney with the month I make it in, August Chutney or September Mix Chutney or some variation on that, but it is for family use or gifts. In that vein, September Fruit Jam?
Local Mixed Fruit jam?
Plum and Apple jam?
Damson and blackberry jam?
Could you try labelling a few jars each it with different names and seeing what sells?
Yorkshire Fruit Jam?
If it works, I will claim a jar when I see Janet! I will be in Yorks in November, and hope we can meet then.
Thanks for the ideas everyone, I think I'm going for the yorkshire theme, but with a bit of seth's idea too. if it still doesn't work, than you can all claim a free jar. Yorkshire Forager Jam it will be!
I like the idea of using the month made, but if I've still got it to sell in March I'll feel a need to re-label
However I love Kaye's misunderstanding and am tempted by Hedgehog jam
A late entry on the naming theme, but if the chosen name doesn't work try putting 'special' or 'speciality' in there somewhere. Or 'limited edition' or even 'new recipe'. What else do the supermarket brands do to entice their buyers?
Although "hedgehog special" sounds like cat food to me....
Never assume anything - except an occasional air of intelligence.
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