This is Danny writing this evening to give Fiona a break after her hard three days of work on renewing the arid borders in our driveway. Not a single earthworm to be found. Much digging over and adding of compost and manure.
This afternoon she was finally able to plant lavender hedging along the edges and perennials within the border. I can’t wait to see the effect next year. It will transform the view from the road.
Getting back to my theme today: We do not like these rip-offs
Perhaps we should know better but sometimes newspaper ads are so appealing that we go and buy an item that maybe we regret in hindsight. Very often it is the wording of the ad that tempts us to flash the plastic.
Great copywriting is a valuable skill. The best exponents earn well over a million dollars every year because they earn their employers many times that amount in net profits. The power of the written word (when well done) is almost hypnotic.
One of the greatest exponents of the copywriter craft was the late, great Gary Halbert. Perhaps one of the few genuine masters. One of his best early ad headlines was “Wife Of Famous Movie Star Swears Under Oath Her New Perfume Does Not Contain An Illegal Sexual Stimulant!” Would you click on that text link? Imagine the impact in press advertising, way back before the Internet was invented.
You can read more of Gary Halbert’s inspiring stuff here
We saw a full page ad in a recent UK Sunday Times supplement that seemed to promise very interesting items that might tempt one to lift the phone and order on the spot. One of those was a simple watering system, involving a hollow spike that you thrust into the ground near a plant, add an upturned water bottle and, hey presto, you can travel abroad for two weeks while your garden is being drip-fed its watering requirements.
Nice idea but these spike devices were being offered at £12 for a pack of just four, or even more expensive for single units. I have imported plastics from China in the past and I hazard a guess that the hollow spikes cost probably in the region of £0.20 each landed in the UK.
I know that advertising is expensive and that commercial organisations need to make a profit. I have no problem with that.
But why not offer 20 units for £12 rather than just 4? Four is a rip-off. 20 would represent value in my eyes.
Anyhow, Fiona observed that your do not need hollow spikes. Just make a shallow hole in the ground with the sharp end of a broomstick or a mallet and bung in your upturned bottle of water. She uses that technique with our grow-bag tomatoes.
I wonder how many people ordered packs of 4 from the newspaper advert?
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